Your city or town’s website isn’t just a place where residents get information. It’s how they interact with government, pay their bills, access forms, check schedules and stay informed.
Most city and municipal websites fall flat. Not only do they deliver sub-par user experiences, but they also make residents’ lives more complicated. Why? They’re not intuitive to use, have slow load times and trying to find the right information can seem impossible.
Think about the last time you visited a city website. Were you sitting at a desktop computer or scrolling on your phone? For most people, the answer is obvious. Over 60% of all web traffic now comes from mobile devices. That number is even higher for municipal websites, where people are often looking for quick answers while on the go.
When residents visit a city or municipal website, they want answers—not an impromptu scavenger hunt. Yet, too many government websites are cluttered, outdated and a chore to use. Confusing navigation, slow load times and unclear information leave residents frustrated. Which means you get more phone calls, complaints and disengagement from local government.
When residents visit a municipal website, they’re usually hunting for something specific: bill payment, checking public meeting schedules, reporting an issue or finding emergency updates. The problem? Many government websites make this process far more complex than it should be.